Lorraine has undergone significant changes, with the self-titled ITV morning show now airing for just 30 minutes.

Lorraine viewers have expressed disappointment over the show’s new format, describing it as ‘hardly worth getting up for’. The popular morning programme, hosted by Lorraine Kelly, has been reduced to a 30-minute slot as part of ITV’s cost-saving measures.

As of today (Monday, January 5), the show now airs from 9.30am to 10am and is filmed at a smaller studio in Covent Garden, London. Last year, ITV executives announced a series of changes to the staffing and scheduling of some of its most popular daytime shows, including Loose Women, This Morning, Good Morning Britain and Lorraine. These shows will now only air for 30 weeks of the year. However, the first day of these changes left some viewers unimpressed. One viewer remarked on X: “Lorraine only on for 30 minutes. Hardly worth her getting up for that.”

The show used to be an hour long (Image: ITV)

Another noted that the total duration of Lorraine’s screen time was just “24 minutes minus the adverts”.

As part of the reshuffle, Lorraine, Loose Women and This Morning bid farewell to their former studio at Television Centre in White City, London. All three shows are now being filmed in the basement studio of the former private members’ club, The H Club Studio.

The production teams for the three programmes were also merged as part of the extensive cost-cutting plans, resulting in an estimated 200 job losses. During her first episode of 2026, Lorraine addressed the changes, telling GMB’s Susanna Reid: “It’s all changed and all the same, if you know what I mean. Yeah. It’s all good.”

In an interview with The Mirror last month, 66-year-old Lorraine revealed that while it “wasn’t her decision”, it was a reflection of the current state of the TV entertainment industry. “I’m just glad that we’re still there,” she expressed.

“We’ve still managed to save some jobs. Many members of my team are going to This Morning. And so yeah, it’s not my decision. It wasn’t a decision that I made.”

The reduction of the Lorraine slot to just 30 minutes, along with the new studio, sparked a flurry of comments on social media. One viewer humorously suggested that the veteran presenter “could have presented that from the Photo Booth at Tesco for the time it took.”