Justin Bieber’s BOLD PDA With Hailey Raises Eyebrows Amid Her $1B Rhode Deal Announcement

Looks like Justin Bieber can’t keep his hands to himself.

The “Peaches” singer shared PDA-packed photos with wife Hailey Bieber on Instagram Wednesday as the news of her $1 billion Rhode deal made headlines.

Hailey was seen smiling wide as Justin wrapped his arms around her and squeezed her chest. A second shot showed him planting a kiss on her cheek.

He didn’t caption the post, which also included shots of the pop star golfing with friends and riding on a golf cart seemingly backstage at Kendrick Lamar and SZA’s LA concert where he made a surprise appearance.

Justin and Hailey Bieber
Justin Bieber shared PDA-packed photos with wife Hailey Bieber on Instagram as the news of her $1 billion Rhode deal made headlines.
Justin and Hailey Bieber
Hailey was seen smiling wide as Justin squeezed her chest and gave her a kiss on the cheek.
Meanwhile, the “Baby” hitmaker has yet to directly speak out about Hailey’s accomplishment. Instead, he subtly endorsed the news by sharing a screenshot of her post announcing the deal.

Justin also didn’t caption that post, leading fans to poke fun at him after he overshadowed Hailey’s Vogue cover with his Instagram post last week.

“posted hailey’s caption instead of his own is a smart move 😂,” one person joked.

“Bro’s in caption jail 😩😩😩,” a second added, as a third chimed in, “He said I will NOTTT say any words moving forward 😹😹.”

“Not writing a caption but posting hers, she deff yelled at him lmao,” a fourth speculated.

Justin Bieber and Hailey Bieber posing together.
The singer otherwise had a subtle reaction to his wife’s major business deal.Instagram/@justinbieber


He endorsed the news by resharing Hailey’s post without adding his own caption.Instagram/@haileybieber

Justin Bieber and Hailey Bieber posing together.
Several fans assumed he was making up for overshadowing Hailey’s Vogue cover last week.Kishan Mistry
Reps for Justin, 31, weren’t immediately available to Page Six for comment.

Hailey celebrated the major business deal via Instagram on Wednesday, writing, “When I launched @rhode in 2022, I always had big dreams for the company, and the most important thing to me is to keep bringing rhode to more spaces, places, and faces globally.”

“So today I am so incredibly excited and proud to announce that we are partnering with e.l.f. Beauty as we step into this next chapter in the world of rhode,” the beauty mogul continued.

Hailey, 28, gushed that the deal was “only the beginning.”

Justin Bieber and Hailey Bieber posing together.
“posted hailey’s caption instead of his own is a smart move 😂,” one person commented.Instagram/@haileybieber

Justin Bieber and Hailey Bieber posing together.
“Bro’s in caption jail 😩😩😩,” another joked.
The entrepreneur’s latest win comes after she was on the cover of Vogue’s Summer 2025 edition last week.

Justin showed his support by reposting Hailey’s cover on social media, but was blasted by fans for making her accomplishment about himself.

“Yo this reminds me when Hailey and I got into a huge fight,” he captioned the post. “I told [Hailey] that she would never be on the cover of vogue.”

Hailey Bieber poses in a mirror selfie.
Meanwhile, Hailey gushed over Rhode’s accomplishment on Wednesday.haileybieber/Instagram

Hailey Bieber poses for a photo.
She launched Rhode in 2022.
The “Baby” singer explained he “felt so disrespected” by Hailey, whom he wed in 2018, over their undisclosed argument, and later realized that the need to get “even” doesn’t help anything.

“So baby u already know but forgive me for saying u wouldn’t get a vogue cover cuz clearly I was sadly mistaken,” he added.

Justin later edited the caption to only include several emojis, including a heart, a shrugging man and a teary-eyed face.