Days After Declining Multi-Million Dollar Offers, Logan Paul Flaunts Massive Pokémon Card Purchase As He Teases Record-Breaking Event

Days after turning down huge offers, Logan Paul flaunted another rare Pokémon card pickup, fueling speculation about a record-breaking event he’s hinting at next.


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Recently, Logan Paul claimed he chose a million stash of Pokémon cards over buying a private jet. That viral statement kicks off marketing for what he’s calling the largest 1st Edition Pokémon box break in history.

A box break involves opening a sealed vintage booster box and auctioning off individual packs inside. For this event, Paul’s got a rare 1st Edition Base Set box, considered the Holy Grail of Pokémon collecting.

The scale is 36 packs being sold as 36 individual lots. Each pack from a 1st Edition Base Set can contain extremely valuable cards worth hundreds of thousands or even millions, depending on condition and rarity.

He said, “Could’ve bought a private jet but I bought Pokémon cards…Only 7 days left to participate in the biggest 1st Edition Pokémon box break in history 36 packs, 36 lots.”

Paul’s statement about choosing cards over a jet is obviously promotional hyperbole. He could afford both multiple times over, given his wealth from YouTube, boxing, WWE, and sales of Prime Energy drinks.

But the marketing works. Framing it as a choice between practical luxury and collectible passion creates a narrative that gets shared across social media and news outlets. And shows that Paul is a marketing genius.

Logan Paul’s Marketing Gig With Bradley Martyn Got Viral

Logan Paul's PRIME gets suedLogan Paul drinking PRIME (Image Credits: Getty Images)

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In the clip, Bradley and Paul grab each other, then stop to talk about a new Prime drink. ‘The Maverick’ owns part of Prime. They taste the drink and then start again. Bradley punches Paul and knocks him out, suggesting that the new Prime drink gives instant energy and power to knock out.

Indeed, earlier it was suggested that a real fight had broken out between them. However, it later turned out to be a marketing stunt, showing how Paul often uses such moments to sell his products throughout his career.